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TOC: Mar Sci

Introduction

Marketing Science, 31(4)

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Mathew B. Chylinski, John H. Roberts, and Bruce G. S. Hardie [] []

Handling Endogenous Regressors by Joint Estimation Using Copulas
Sungho Park and Sachin Gupta [] []

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
Tingting He, Dmitri Kuksov, and Chakravarthi Narasimhan [] []

Social Sharing of Information Goods: Implications for Pricing and Profits
Michael R. Galbreth, Bikram Ghosh, and Mikhael Shor [] []

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Alexandre Belloni, Mitchell J. Lovett, William Boulding, and Richard Staelin [] []

Periodic Advertising Pulsing in a Competitive Market
Marshall Freimer and Dan Horsky [] []

Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
Joan Calzada and Tommaso M. Valletti [] []

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
Karthik Sridhar, Ram Bezawada, and Minakshi Trivedi [] []

Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
Yaniv Dover, Jacob Goldenberg, and Daniel Shapira [] []


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