TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 21(5)
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
–Johan Bruwer, Courtney Buller [] []
An alternative measure of relative brand attitudes
–Chiharu Ishida, Steven A. Taylor [] []
Investigating the drivers of consumer intention to buy manufacturer brands
–Gianfranco Walsh, Edward Shiu, Louise M. Hassan [] []
Chinese and American perceptions of foreign-name brands
–Maria Elena Villar, Di Ai, Sigal Segev [] []
Do me-too brands price lower than the feature pioneer?
–Ian Clark S. Sinapuelas, William T. Robinson [] []
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