TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 20(3)
Twenty Years of the Journal of Marketing Theory and Practice
–Michael Jay Polonsky, Allison Ringer []
Delight and Outrage in the Performing Arts: A Critical Incidence Analysis
–Scott R. Swanson, J. Charlene Davis [] []
The Antecedents and Consequences of E-Purchasing Tools Usage in Supply Management
–Larry Giunipero, Edward Ramirez, Esther Swilley [] []
First Choice? Last Resort? Social Risks and Gift Card Selection
–Caroline Graham Austin, Lei Huang [] []
Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse
–Carrie M. Heilman, Frederick Kaefer, Samuel D. Ramenofsky [] []
An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty
–Jeffrey S. Podoshen, Susan A. Andrzejewski [] []
Creative Leaders’ Views on Managing Advertising Creativity
–Jason D. Oliver, Christy Ashley [] [Google Scholar]
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