TOC: J Database Mar Cust Strat Man
Introduction
Journal of Database Marketing & Customer Strategy Management, 9(2)
Editorial
–Jane Fae Ozimek []
CRM technology use and implementation benefits in an emerging market
–Alhassan G Abdul-Muhmin [] []
The impact of social network-based segmentation on customer loyalty in the telecommunication industry
–Evangelos Xevelonakis and Patrick Som [] []
The death of personal service: Will financial services customers who serve themselves do better than if they are served?
–Merlin Stone [] []
Customer behavior toward online insurance services in India
–Arpita Khare, Saumya Dixit, Ruchi Chaudhary, Priyanka Kochhar and Shruti Mishra [] []
Databases in the cloud: How business communication is changing
–Adrian Sparks [] []
Using a decision support optimisation software tool to maximise returns from an overall marketing budget: A case study from a B-to-C marketing company
–Paul Rowson, Howard Thompson and Julian Berry [] []
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