TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 19(3)
Competitive Arena Mapping: Market Innovation Using Morphological Analysis in Business Markets
–Kaj Storbacka & Suvi Nenonen [] []
Electronic Marketplace: A Distinct Platform for Business-to-Business (B-to-B) Procurement
–Dothang Truong, Thuong T. Le, Sylvain Senecal & S. Subba Rao [] []
Relationship Quality—Relationship Value and Power Balance in Business Relationships: Descriptives and Propositions
–Tore Mysen, Göran Svensson & Nils Högevold [] []
Book Review
Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Sized Enterprises, by Tim Mazzarol and Sophie Reboud
–Elena Alexandra Mamouni Limnios []
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