TOC: J Brand Man
Introduction
Journal of Brand Management, 10(9)
Are shocks to brands permanent or transient?
–Matthew Yeung and Bala Ramasamy [] []
Corporate branding strategies in mergers and acquisitions
–Manuela Gussoni and Andrea Mangani [] []
Blank endorsement: The added value of unknown corporate brands
–Alexander Jakubanecs and Magne Supphellen [] []
Assessing brand vulnerability across product assortments
–Piyush Kumar and Mayukh Dass [] []
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