TOC: J Promo Man
Introduction
Journal of Promotion Management, 18(3)
Marketing Communication of Brands and Products in the New Era
–Yioula Melanthiou [] []
Contemporary Marketing Communications Framework for Football Clubs
–Alkis Thrassou, Demetris Vrontis, Nicos L. Kartakoullis & Thanos Kriemadis [] []
Considerations of Interactive Digital Television as Advertising Media
–Francisco-Javier Arroyo-Cañada & Jaime Gil-Lafuente [] []
Social Media: Marketing Public Relations’ New Best Friend
–Ioanna Papasolomou & Yioula Melanthiou [] []
Explaining Love of Wine Brands
–Sandra Maria Correia Loureiro & Hans Ruediger Kaufmann [] []
Consumer-Based Brand Equity: A Cross-Cultural Perspective
–Myria Ioannou & Olga Rusu [] []
Joint Order and Promotion Effort Decisions for a Fashion Apparel Commodity Under Pre-determined Markdown
–Li-Ming Chen [] []
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