TOC: J Mar Ed
Introduction
Journal of Marketing Education, 34(2)
The Editor’s Corner
–Donald R. Bacon []
A New Strategy for Dealing With Social Loafers on the Group Project: The Segment Manager Method
–Curt J. Dommeyer [] []
The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students: A Case Study
–Paul Chad [] []
Learning Why We Buy: An Experiential Project for the Consumer Behavior Course
–Felicia N. Morgan and Deborah Brown McCabe [] []
An Experiential Exercise in Service Environment Design
–Kendra Fowler and Eileen Bridges [] []
Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction: A Comparative Study
–Thorsten Gruber, Anthony Lowrie, Glen H. Brodowsky, Alexander E. Reppel, Roediger Voss, and Ilma Nur Chowdhury [] []
Building a Metrics-Enabled Marketing Curriculum: The Cornerstone Course
–Bruce K. Pilling, Edward E. Rigdon, and Harvey J. Brightman [] []
A New Tool for Identifying Research Standards and Evaluating Research Performance
–Donald R. Bacon, Pallab Paul, Kim A. Stewart, and Kausiki Mukhopadhyay [] []
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