TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 4(3)
A history of the concept of branding: practice and theory
–Wilson Bastos, Sidney J. Levy [] []
The US advertising industry’s self-regulation of comparative advertising
–Fred Beard [] [Google Scholar]
History and critical marketing studies
–Mark Tadajewski [] []
Finanzkapital and consumers: how financialization shaped twentieth century marketing
–Nikhilesh Dholakia [] []
Marketing and feminism in historic perspective
–Pauline Maclaran [] []
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