TOC: J Direct Data Digital Mar
Introduction
!Journal of Direct, Data and Digital Marketing Practice, 14(1)
Editorial
–Peter Mouncey []
The digitally excluded consumer — Options for marketers
–Dick Stroud [] []
An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook
–Loredana Di Pietro and Eleonora Pantano [] []
From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics
–Dave Chaffey and Mark Patron [] []
Ten inbox secrets: What eye tracking reveals about designing better emails
–Adrian Rowe and Lorenzo Burridge [] []
Smart meter data: A behavioural marketer’s dream?
–Thomas Spanyol [] [Google Scholar]
Radio station seeks judicial review of ‘political ad’ ban
–Catherine Lee [] [Google Scholar]
OFT extracts undertakings from affiliate marketer MoreNiche
–Manana Shrimpling [] []
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