TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 29(3)
Marketing activity, blogging and sales
–Hiroshi Onishi, Puneet Manchanda [] []
The performance of global brands in the 2008 financial crisis: A test of two brand value measures
–Johny K. Johansson, Claudiu V. Dimofte, Sanal K. Mazvancheryl [] []
Consumer evaluation of copycat brands: The effect of imitation type
–Femke van Horen, Rik Pieters [] []
Seeing the forest despite the trees: Brand effects on choice uncertainty
–Christine Eckert, Jordan J. Louviere, Towhidul Islam [] []
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
–Oliver Schnittka, Henrik Sattler, Sebastian Zenker [] []
Sound symbolism effects across languages: Implications for global brand names
–L.J. Shrum, T.M. Lowrey, David Luna, D.B. Lerman, Min Liu [] []
Negotiating when outnumbered: Agenda strategies for bargaining with buying teams
–Charles Patton, P.V. (Sundar) Balakrishnan [] []
The multiple roles of interpersonal communication in new product growth
–Trichy V. Krishnan, P.B. “Seethu” Seetharaman, Demetrios Vakratsas [] []
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