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TOC: J Services Mar

Introduction

Journal of Services Marketing, 26(5)

Time-of-day services marketing
Scott G. Dacko [] []

Overcompensating for severe service failure: perceived fairness and effect on negative word-of-mouth intent
Breffni M. Noone [] []

Offshore outsourcing of customer services – boon or bane?
Piyush Sharma [] []

Interactions and consequences of inertia and switching costs
Richard Lee, Larry Neale [] []

Wearing community: why customers purchase a service firm’s logo products
Mark S. Rosenbaum, Drew Martin [] [Google Scholar]

Creating new market for industrial services in nascent fields
Yansong Hu, Damien McLoughlin [] []

The relationship between employee satisfaction and customer satisfaction
Hoseong Jeon, Beomjoon Choi [] []


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