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A Multicategory Model of Consumers’ Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
–Nitin Mehta and Yu Ma [] [Google Scholar]

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
–Jacob Goldenberg, Gal Oestreicher-Singer, and Shachar Reichman [] []

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products
–Norris I Bruce, Natasha Zhang Foutz, and Ceren Kolsarici [] []

Can Small Victories Help Win the War? Evidence from Consumer Debt Management
–David Gal and Blakeley B McShane [] []

Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice
–Hai Che, Xinlei (Jack) Chen, and Yuxin Chen [] []

Quantitative Trendspotting
–Rex Yuxing Du and Wagner A Kamakura [] []

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
–Maureen Morrin, J. Jeffrey Inman, Susan M Broniarczyk, Gergana Y Nenkov, and Jonathan Reuter [] []

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
–Matteo De Angelis, Andrea Bonezzi, Alessandro M Peluso, Derek D Rucker, and Michele Costabile [] []

Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions
–Shikhar Sarin, Goutam Challagalla, and Ajay K. Kohli [] []

The Influence of Mating Mind-Sets on Brand Extension Evaluation
–Alokparna Basu Monga and Zeynep Gürhan-Canli [] []

What Drives Key Informant Accuracy?
–Christian Homburg, Martin Klarmann, Martin Reimann, and Oliver Schilke [] []

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