TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 29(5)
Investigating consumers’ responses to the Great Recession
–David Strutton, Jeffrey Lewin [] [Google Scholar]
Examining world market segmentation and brand positioning strategies
–Salah S. Hassan, Stephen Craft [] []
The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
–Emmanuel Chéron, Florian Kohlbacher, Kaoru Kusuma [] []
Exploring the role of anticipated guilt on pro-environmental behavior – a suggested typology of residents in France based on their recycling patterns
–Leila Elgaaied [] []
Does cultural similarity matter? Extending the animosity model from a new perspective
–Jun Ma, Sijun Wang, Wei Hao [] []
A mixed method approach to understanding the role of emotions and sensual delight in dining experience
–Raj Arora [] []
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