TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 27(6)
The effect of customer relationship management adoption in business-to-business markets
–U. Zeynep Ata, Aysegul Toker [] []
Guanxi as a gateway in Chinese-Western business relationships
–Hongzhi Gao, John G. Knight, David Ballantyne [] []
Antecedents of knowledge generation competence and its impact on innovativeness
–Ilka Griese, Doreén Pick, Michael Kleinaltenkamp [] []
Network partner knowledge and internal relationships influencing customer relationship quality and company performance
–Maciej Mitrega [] []
Brand equity in B2B services and consequences for the trade show industry
–Anja Geigenmüller, Harriette Bettis-Outland [] []
Managing in a time of crisis: marketing, HRM and innovation
–Maja Makovec Brencic, Gregor Pfajfar, Matevz Raškovic [] []
The common ground of relationships and exchange: towards a contractual foundation of marketing
–Michael Ehret, Michaela Haase [] []
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