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Brand, Corporate Identity and Reputation

Introduction

Conference of the AM's Brand, Corporate Identity and Reputation Special Interest Group, Porto, Portugal, 3-5 Apr 2013, Chairs Joana C?sar Machado and Leonor Vacas de Carvalho; Deadline 12 Oct

8th Global Brand Conference
of the AM’s Brand, Corporate Identity and Reputation Special Interest Group

Brand, Corporate Identity and Reputation, and Sustainability
April 3-5, 2013

with Special Issues of:

Journal of Product & Brand Management
Marketing Intelligence and Planning

Catholic University of Portugal (Oporto, Portugal)

Following the success of previous editions, we welcome scholars, researchers and practitioners in branding, corporate reputation and identity to join us in the beautiful city of Oporto in April 2013. The 8th Global Brand Conference focuses on branding, corporate identity and reputation and sustainability. Since the World Commission in Environment and Development conceptualized the notion of environmental sustainability in 1987, considerable attention has been given to the concept by the media, policy makers, politicians, business managers, and by the public at large (Goodland, 1995). Sustainability’s triple bottom line – people, planet and profit – and the attainment of a suitable balance of the three, forms the major concerns of many corporations and brands. Generating profit for the organization has to be balanced against a requirement to act in the long term interests of multiple stakeholders and society in general. Given the growing need for businesses to move towards a more sustainable business model and consumer demands for sustainable business practices, this year’s colloquium would like to stimulate discussion of the role and relationships between branding, corporate identity and reputation, and sustainability. The colloquium aims to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on these topics. We welcome high quality papers on (but not limited to) the following:

Conference Themes

  • Branding and sustainability
  • Security branding, place and nation branding
  • Creating and sustaining ethical brand identities/ CSR and branding
  • Aesthetic and visual dimensions of corporate branding
  • Social marketing, non-profit and public sector branding
  • Branding and design management
  • Brands doing good
  • Corporate identity management
  • Branding issues from emerging markets Brand communities
  • Experiential branding and consumer experience management
  • Research methods for branding
  • The management of corporate brands and identities in a global marketplace
  • B2B branding, branding for SME’s
  • Brand equity issues
  • Person and celebrity branding
  • The role of consumer research in corporate marketing
  • Political branding and advertising
  • Digital marketing and the corporation
  • Symbols, consumption, and luxury branding

Conference website:
Deadline for extended abstract: October 12th 2012
Deadline for full papers: January 25th 2013
Deadline for early bird registration: February 1st 2013

Post-conference, authors are encouraged to submit full papers, which will be double-blind reviewed and if accepted, published in the Special Issues of Journal of Product and Brand Management and Marketing Intelligence and Planning.

Authors should please note that the decision to publish in any of these journals will be based solely on the feedback and the comments from the reviewers.

Conference Fee

  • Regular conference fee: 450 € (early bird fee: 390 € before 1st February)
  • AM members fee: 385 € (early bird fee: 300 € before 1st February)
  • Doctoral Candidates: 290 €

* All the above charges are inclusive of Conference fee, coffee-breaks, buffet lunch, cocktail on the 3rd of April, dinner on the 4th of April, gala dinner on the 5th of April, ISBN numbered conference abstracts.

Conference Co-chairs

Conference Administrators

Paula Pinto and Sílvia Carvalho
eventos@porto.ucp.pt

Conference Committee Members

  • Dr. Ming Lim, University of Leicester, UK
  • Dr. Francisco Guzman, University of North Texas, USA
  • Dr. Oriol Iglesias, ESADE, Spain
  • Dr. Stuart Roper, Manchester Business, UK

Reference: Goodland, R. (1995) “The concept of environmental sustainability,” Annual Review of Ecology and Systematics, 26, pp. 1-24.”

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