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Sequential market basket analysis
–Wagner A. Kamakura [] []

The effect of a no-pain, no-gain lay theory on product efficacy perceptions
–Thomas Kramer, Caglar Irmak, Lauren G. Block & Veronika Ilyuk [] []

Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
–Tim M. Benning, Els Breugelmans & Benedict G. C. Dellaert [] []

Make me special: Gender differences in consumers’ responses to loyalty programs
–Valentyna Melnyk & Stijn M. J. Osselaer [] []

Competitive effects of informative advertising in distribution channels
–Jianqiang Zhang, Weijun Zhong & Shue Mei [] []

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
–Tammo H. A. Bijmolt & Michel Velden [] []

What type of framing message is more appropriate with nine-ending pricing?
–Jungsil Choi, Kiljae Lee & Yong-Yeon Ji [] []

It’s all in the mindset: Effects of varying psychological distance in persuasive messages
–Gergana Y. Nenkov [] []

Strategic orientations in a competitive context: The role of strategic orientation differentiation
–Rohit Deshpandé, Amir Grinstein & Elie Ofek [] []

Competitive channel relationship management: When resellers establish competing manufacturer relationships
–Alberto Sa Vinhas & Richard Gibbs [] []

Battle royal: Zero-price effect vs relative vs referent thinking
–Juan L. Nicolau [] []

Correcting the t statistic for measurement error
–Srinivas Durvasula, Subhash Sharma & Kealy Carter [] []

What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
–Björn Frank, Gulimire Abulaiti & Takao Enkawa [] []

When hedonic products help regulate my mood
–Inés López López & Salvador Ruiz de Maya [] []

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
–Franziska Völckner, Alexander Rühle & Martin Spann [] []

A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
–Ronald Paul Hill, Kelly D. Martin & Lan Nguyen Chaplin [] []

Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
–Martin Reimann, Raquel Castaño, Judith Zaichkowsky & Antoine Bechara [] []

Using discrete choice experiments to estimate willingness-to-pay intervals
–Christian Schlereth, Christine Eckert & Bernd Skiera [] []

Revisiting low price guarantees: Does consumer versus retailer governance matter?
–Adilson Borges & Barry J. Babin [] []

The timing and context of consumer decisions
–Euehun Lee, Anil Mathur, Choong Kwai Fatt & George P. Moschis [] []

When counterfeits raise the appeal of luxury brands
–Simona Romani, Giacomo Gistri & Stefano Pace [] []

How consumers use product reviews in the purchase decision process
–Sungha Jang, Ashutosh Prasad & Brian T. Ratchford [] []

A mathematical reformulation of the reference price
–Kevin D. Dayaratna & P. K. Kannan [] []

On the optimal number of advertising slots in a generalized second-price auction
–Alex Kim, Subramanian Balachander & Karthik Kannan [] []

Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
–Jungkeun Kim, Jae-Eun Kim & Jongwon Park [] []

The boomerang effect of mandatory sanitary messages to prevent obesity
–Carolina O. C. Werle & Caroline Cuny [] []

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
–Verena Huettl & Heribert Gierl [] []

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
–John R. Rossiter [] []

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