TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 20(2)
Customer portfolio analysis: Crisp classification versus fuzzy classification – Based on the supermarket industry
–Abdulkadir Hiziroglu, Jeeyan Patwa and Vishal Talwar [] []
Measurement and meaning of religiosity: A cross-cultural comparison of religiosity and charitable giving
–Anil Mathur [] []
The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions
–Bang Nguyen, Mo Li and Cheng-Hao (Steve) Chen [] []
Measuring CBBE across brand portfolios: Generalizability theory perspective
–Luming Wang and Adam Finn [] []
A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically
–Annie Chen, Kuang-peng Hung and Norman Peng [] [Google Scholar]
Dimensions of the dog-human relationship: A segmentation approach
–Unal O Boya, Michael J Dotson and Eva M Hyatt [] []
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