TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 20(4)
Editorial
–Nigel F. Piercy & Carolyn A. Strong []
The globalization of Tesla Motors: a strategic marketing plan analysis
–Myles Edwin Mangram [] []
Strategic insights from mystery shopping in B2B relationships
–Jan Mattsson [] []
Progress in customer relationship management adoption: a cross-sector study
–Maureen Meadows & Sally Dibb [] []
Examining the role of within functional area resource–capability complementarity in achieving customer and product-based performance outcomes
–Aron O’Cass & Phyra Sok [] []
Organisational identification and leader member exchange influences on customer orientation and organisational citizenship behaviours
–Mark Anthony Farrell & Eddie Oczkowski [] []
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