TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 22(3)
Effects of life status changes on changes in consumer preferences
–George P. Moschis & Fon Sim Ong [] []
Experiential approach to the determinants of online word-of-mouth behavior
–Sung-Joon Yoon & Hee-Eun Han [] []
Religious doctrinal commitment: the search for influences on brand and store switching behaviors in South Korea
–Jong-Kuk Shin, Min-Sook Park & Corey Allen Ross [] []
Effect of cause-related marketing for green practices in the hotel industry
–Sunny Ham & Yung Kyun Choi [] []
Managing a global brand in diverse cultural contexts: the case of LG Electronics’ advertising strategy in the United Kingdom and Russia
–Alexei V. Matveev, Miwa Y. Merz & Dinara I. Nurgaleeva [] [Google Scholar]
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