TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 11(4)
Emerging issues in transformative consumer research and social marketing: An introduction to the special issue
–Maria Piacentini, Emma Banister, Laura Salciuviene and Kathy Keeling [] []
Researcher identity: Exploring the transformatory power of the research experience
–Kathy Hamilton, Susan Dunnett and Hilary Downey [] []
The transformative potential of marketing from the consumers’ point of view
–Teresa Pereira Heath and Andreas Chatzidakis [] [Google Scholar]
It’s good for me: It has added fibre! An exploration of the role of different categories of functional foods in consumer diets
–Lara Spiteri Cornish [] [Google Scholar]
Alternative marketplaces in the 21st century: Building community through sharing events
–Pia A. Albinsson and B. Yasanthi Perera [] []
Taste lovers versus nutrition fact seekers: How health consciousness and self-efficacy determine the way consumers choose food products
–Robert Mai and Stefan Hoffmann [] []
Service recovery following dysfunctional consumer participation
–Sally A. Hibbert, Maria G. Piacentini and Margaret K. Hogg [] []
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