TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 40(5)
Consequences of customer loyalty to the loyalty program and to the company
–Heiner Evanschitzky, B. Ramaseshan, David M. Woisetschläger, Verena Richelsen, Markus Blut & Christof Backhaus [] []
Genetic and neurological foundations of customer orientation: field and experimental evidence
–Richard P. Bagozzi, Willem J. M. I. Verbeke, Wouter E. Berg, Wim J. R. Rietdijk, Roeland C. Dietvorst & Loek Worm [] []
Marketing control rights and their distribution within technology licensing agreements: a real options perspective
–D. Eric Boyd & Brian P. Brown [] []
Slotting allowances: a time series analysis of aggregate effects over three decades
–Ravi S. Achrol [] []
Consumer spending self-control effectiveness and outcome elaboration prompts
–Kelly L. Haws, William O. Bearden & Gergana Y. Nenkov [] []
Exciting red and competent blue: the importance of color in marketing
–Lauren I. Labrecque & George R. Milne [] []
Implementing an intended brand personality: a dyadic perspective
–Lucia Malär, Bettina Nyffenegger, Harley Krohmer & Wayne D. Hoyer [] []
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