TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 30(5)
Determinants of cross-buying intentions in banking services in collectivistic culture
–Jung-Kee Hong, You-il Lee [] []
Methods of improving the physical spaces of banking establishments
–Pedro Reinares, Luis Garcia [] []
The impact of fraud prevention on bank-customer relationships: An empirical investigation in retail banking
–Arvid O.I. Hoffmann, Cornelia Birnbrich [] []
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
–Musa Pinar, Tulay Girard, Zeliha Eser [] []
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