TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 30(5)
Judging marketing mix effectiveness
–Neil Brooks, Lyndon Simkin [] []
Marketing planning and digital customer loyalty data in small business
–Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne [] []
Segmenting blood donors in developing countries
–Yanfeng Zhou, Patrick Poon, Chunling Yu [] []
The purchasing impact of fan identification and sports sponsorship
–Michael Chih-Hung Wang, Megha Jain, Julian Ming-Sung Cheng, George Kyaw-Myo Aung [] []
Antecedents of trust in asymmetrical business relationships: Differing perceptions between food producers and retailers
–Leena Viitaharju, Merja Lähdesmäki [] []
Managing trust in direct selling relationships
–Patrick Poon, Gerald Albaum, Peter Shiu-Fai Chan [] []
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