TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 30(4)
A comparison of humor styles in US and Mexican television commercials
–Kevin W. Cruthirds, Valerie L. Wang, Yong J. Wang, Jie Wei [] []
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
–Mitchell Ross, Debra Grace [] []
Innovative mobile marketing via smartphones: Are consumers ready?
–Ajax Persaud, Irfan Azhar [] []
Mobile banking adoption of the youth market: Perceptions and intentions
–Ulun Akturan, Nuray Tezcan [] []
The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran
–Mohammad Reza Jalilvand, Neda Samiei [] []
Service quality in the language training market in China
–Keith Walley, Paul Custance, Ruxin Zhang [] []
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