TOC: J Mar Man
Introduction
Journal of Marketing Management, 28(7/8)
Academy of Marketing Early Career Researcher special issue
–Nina Reynolds [] []
Cultural pluralism: Uncovering consumption patterns in a multicultural environment
–Catherine Demangeot & Kizhekepat Sankaran [] []
The Don Draper complex: Consuming work, productive leisure and marketer boundary work
–Lauren Gurrieri [] []
Children’s influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption
–Ben Kerrane, Margaret K. Hogg & Shona M. Bettany [] [Google Scholar]
‘They don’t want us to become them’: Brand Local Integration and consumer ethnocentrism
–Eva Kipnis, Krzysztof Kubacki, Amanda J. Broderick, Dariusz Siemieniako & Nataliya L. Pisarenko [] [Google Scholar]
Investigating Customer-Oriented Deviance (COD) from a frontline employee’s perspective
–Cheryl Leo & Rebekah Russell-Bennett [] [Google Scholar]
Customer-perceived value in business-to-business relationships: A study of software customers
–Sara Parry, Jennifer Rowley, Rosalind Jones & Beata Kupiec-Teahan [] []
Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research
–Amandeep Takhar & Pepukayi Chitakunye [] []
Consumption narratives of extended possessions and the extended self
–Phoebe Wong, Margaret K. Hogg & Markus Vanharanta [] []
Engaging marketing management
–Mark Tadajewski & Paul Hewer [] []
The impact of low-price brands on the order of entry advantage
–Dean C.H. Wilkie, Lester W. Johnson & Lesley White [] []
The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study
–Graham Hankinson [] []
A framework for optimising the cost and performance of concept testing
–Ling Peng, Chunyu Li & Xiang Wan [] []
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