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Plate Size and Color Suggestibility: The Delboeuf Illusion’s Bias on Serving and Eating Behavior
–Koert Van Ittersum and Brian Wansink [] []

How Economic Contractions and Expansions Affect Expenditure Patterns
–Wagner A. Kamakura and Rex Yuxing Du [] []

How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions
–Y. Charles Zhang and Norbert Schwarz [] []

A Goal-Based Model of Product Evaluation and Choice
–Stijn M. J. van Osselaer and Chris Janiszewski [] []

Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
–Jiewen Hong and Yacheng Sun [] []

When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
–Pankaj Aggarwal and Ann L. McGill [] []

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty
–Manoj Thomas and Claire I. Tsai [] []

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
–Cristel Antonia Russell and Sidney J. Levy [] []

Decision Quicksand: How Trivial Choices Suck Us In
–Aner Sela and Jonah Berger [] []

“I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior
–Vanessa M. Patrick and Henrik Hagtvedt [] []

Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness
–Andrew D. Gershoff, Ran Kivetz, and Anat Keinan [] []

When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
–Aaron R. Brough and Alexander Chernev [] []

Self-Affirmation through the Choice of Highly Aesthetic Products
–Claudia Townsend and Sanjay Sood [] []

How Happiness Affects Choice
–Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar [] []

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