TOC: J Advancement Mar Ed
Introduction
Journal for Advancement of Marketing Education, 20(1/2)
Edutainment with Videos and its Positive Effect on Long Term Memory
Erin M. Steffes and Philippe Duverger
Expert-to-Matrix: Improved Learning and Improved Outcomes in Principles of Marketing
Renée J. Fontenot, Joe Schwartz, Douglas A. Goings and Judy J. Johnson
Should Faculty Use Social Networks to Engage with Students?
Patricia Nemetz, Kirk Damon Aiken, Vance Cooney and Vincent Pascal
Classroom Community, Pedagogical Effectiveness, and Learning Outcomes Associated with Twitter Use in Undergraduate Marketing Courses
Theresa B. Clarke and C. Leigh Nelson
The Reliability of Crowdsource Grading in a Creative Marketing Project Context
Philippe Duverger and Erin M. Steffes
Motivating Student Performance: The Role of Accumulated Data in Grade Attainment>
Cynthia Rodriguez Cano and Amit Poddar
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |