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The pragmatics of branding: an application of Dewey’s theory of aesthetic expression
–Mary Jo Hatch [] [Google Scholar]

Segmentation and brand positioning for Islamic financial services
–Rusnah Muhamad, T.C. Melewar, Sharifah Faridah Syed Alwi [] []

Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
–Fang Liu, Jianyao Li, Dick Mizerski, Huangting Soh [] []

Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
–D. J. Griff Round, Stuart Roper [] []

Measuring private labels brand equity: a consumer perspective
–Andres Cuneo, Pilar Lopez, Maria Jesus Yagüe [] []

Corporate social responsibility brand leadership: a multiple case study
–Adam Lindgreen, Yue Xu, François Maon, Jeremy Wilcock [] []

Public-private collaborations: branded public services?
–Francisco Guzmán, Vicenta Sierra [] []

Building brand value online: exploring relationships between company and city brands
–Myfanwy Trueman, Nelarine Cornelius, James Wallace [] []

Multiple stakeholders and multiple city brand meanings
–Bill Merrilees, Dale Miller, Carmel Herington [] []

Corporate identity, corporate branding and corporate reputations: Reconciliation and integration
–Russell Abratt, Nicola Kleyn [] []

Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
–John M. T. Balmer [] []

Corporate brands and identity: developing stronger theory and a call for shifting the debate
–Joep Cornelissen, Lars Thøger Christensen, Kendi Kinuthia [] []

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