J Interactive Mar Best Papers 2011
Introduction
Yubo Chen, Scott Fay and Qi Wang have won the 2011 Best Paper Award from the Journal of Interactive Marketing for their paper on social media in 25(2)
The Direct Marketing Educational Foundation and the Journal of Interactive Marketing are pleased to announce the Best Paper Awards for Volume 25, which was published in 2011. The award winning articles were determined by a vote by the Editorial Review Board and the current and previous editors.
Best Paper Award Winner:
"" by Yubo Chen, Scott Fay, Qi Wang [from ].
Runners-up:
"" by Philip Pfeifer [from ].
"" by Yolondo Polo, F. Javier Sese, Peter C. Verhoef [from ].
"" by Steven Bellman, Robert F. Potter, Shiree Tereleaven-Hassard, Jennifer A. Robinson, Duane Varan [from ].
The Journal of Interactive Marketing, published on behalf of the Direct Marketing Educational Foundation, serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in digital marketing and related areas.
A partial list of topics suitable for publication in the journal might include, but not be limited to:
- Electronic retail
- Interactive advertising
- Clickstream modeling
- Browsing and buying behavior
- E-service and self-service technology
- Online branding
- Direct marketing
- Database marketing
- Customer relationship management
- Strategic use of IT
- E-business strategy
- Multichannel marketing
- Social media and social networks
- Network effects and markets
- Two-sided platform management
- Mobile marketing
- Search engines
- Viral marketing
- User-generated content
- Privacy, trust and ethical issues
- Online pricing and auctions
- Recommendor systems
- Direct and interactive B2B marketing
More information about the journal is available at
Authors can submit their work here:
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