TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 33(3)
Antecedents of Technology-Based Self-Service Acceptance: A Proposed Model
–Pejvak Oghazi, Rana Mostaghel, Magnus Hultman & Vinit Parida [] []
The CCP Scale: Measuring Customer Co-Production of Services
–Mohammad Ali Zolfagharian PhD & Xiaojing Sheng [] []
Branded Products in Service Encounters: An Information Integration Model of Consumer Evaluations and Intentions
–Andrew T. Norman [] []
Diversified Marketing Media and Service Offerings Prove Successful for Nondenominational Churches
–Marion Stanton Webb [] []
Silence is Not Golden: Firm Response and Nonresponse to Consumer Correspondence
–Charles S. Gulas & James E. Larsen [] []
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