TOC: Cal Man Rev
Introduction
California Management Review, 54(3)
Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration
–John M. T. Balmer [] []
Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective
–Christine Vallaster, Adam Lindgreen, François Maon [] []
Building a Strong Corporate Ethical Identity: Key Findings from Suppliers
–Nicola Kleyn, Russell Abratt, Kerry Chipp, Michael Goldman [] []
Corporate Languages and Strategic Agility: Trapped in Your Jargon or Lost in Translation?
–Mary Yoko Brannen, Yves L. Doz [] []
Outsourcing Complex Business Processes: Lessons from an Enterprise Partnership
–Matthias Holweg, Frits K. Pil [] []
Managing Unsolicited Ideas for R&D
–Oliver Alexy, Paola Criscuolo, Ammon Salter [] []
GE’s ecomagination Challenge: An Experiment in Open Innovation
–Henry Chesbrough [] [Google Scholar]
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