Marketing Lessons Resource Site
Introduction
Geoff Fripp has just launched a Resources for Teaching Marketing Web site
This is a free website designed to help marketing lecturers structure their classes. The website contains over 200 activities, discussion exercises and mini-cases. It is for use with marketing undergraduate students and should suit a variety of learning styles. New materials will be added every week.
It can be found at
Hopefully you will find it of benefits. Any questions/comments, please contact me at: geoffrey.fripp@sydney.edu.au
Geoff Fripp