TOC: J Prod Brand Man
Introduction
Journal of Product and Brand Management, 21(4)
Expected product price as a function of factors of price sensitivity
–Jeffrey E. Danes, Joan Lindsey-Mullikin [] []
Do brand acquisitions create wealth for acquiring company shareholders? Evidence from India
–Bikram Jit Singh Mann, Reena Kohli [] []
Sonic logos: can sound influence willingness to pay?
–Vijaykumar Krishnan, James J. Kellaris, Timothy W. Aurand [] []
Perceived variance and preference for sequences of outcomes
–Eric Dolansky, Mark Vandenbosch [] []
Corporate brand image of financial institutions: a consumer approach
–Rafael Bravo, Teresa Montaner, José M. Pina [] []
Effects of complete products on consumer judgments
–Timucin Ozcan, Daniel A. Sheinin [] []
Predicting adolescents’ apparel brand preferences
–Jongeun Rhee, Kim K.P. Johnson [] [Google Scholar]
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