TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 20(2)
Customer Engagement: Exploring Customer Relationships Beyond Purchase
–Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan [] []
Exploring Consumer Privacy Concerns and RFID Technology: The Impact of Fear Appeals on Consumer Behaviors
–Lauren Skinner Beitelspacher, John D. Hansen, Allen C. Johnston, et al. [] []
Predictors of Buyer-Seller Firm Conflict
–Brian N. Rutherford, Nwamaka A. Anaza, Adrienne Hall Phillips [] []
Cooking Up a Recipe for Self-Control: The Three Ingredients of Self-Control and its Impact on Impulse Buying
–James A. Roberts, Chris Manolis [] []
The Impact of Pretrial Advertising on Postt rial Product Evaluations: Assessing the Effects of Att ribute Information for Hedonic and Utilitarian Products
–Camelia C. Micu, Robin A. Coulter [] []
Design and Delivery of New Product Preannouncement Messages
–Chien-Wei Chen, Veronica Wong [] []
Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability
–Sang-Eun Byun, Brenda Sternquist [] []
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