TOC: J Mar
Introduction
Journal of Marketing, 76(4)
What Is Quality? An Integrative Framework of Processes and States
–Peter N Golder, Debanjan Mitra, and Christine Moorman [] []
Alliance Portfolio Resource Diversity and Firm Innovation
–Anna S Cui and Gina O’Connor [] []
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
–Florian Stahl, Mark Heitmann, Donald R Lehmann, and Scott A Neslin [] []
When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts
–Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros, and Akshay R Rao [] []
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods
–Aaron R Brough and Mathew S Isaac [] []
Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?
–Carlos J Torelli, Aysegül Özsomer, Sergio W Carvalho, Hean Tat Keh, and Natalia Maehle [] []
When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems
–Cait Poynor Lamberton and Randall L Rose [] []
Choice of Cause in Cause-Related Marketing
–Stefanie Rosen Robinson, Caglar Irmak, and Satish Jayachandran [] []
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