Destination Branding in Emerging Markets
Introduction
Destination Branding in Emerging Markets, Special Issue of the International Journal of Leisure and Tourism Marketing, Edited by Kamal Ghose; Deadline 31 Oct 2012
Special Issue of the International Journal of Leisure and Tourism Marketing
The theme for the Special Issue is "Destination Branding in Emerging Markets"
Editor
Dr. Kamal Ghose, Lincoln University, New Zealand
Emerging markets such as Brazil, Russia, India and China along with other nations are witnessing a rise in the number of tourism destination brands which present great potential. Apart from the regular tourists visiting a destination, some of the varied niches such as medical tourism, adventure tourism, genealogy tourism, religious tourism, battlefield tourism, wine tourism, rural and NGO tourism are attracting new segments to these emerging markets.
We welcome case studies and research papers that would help brands to learn how to tackle these issues and the questions posed in the following section. Topics are not limited to these questions and any relevant area of tourism marketing and branding is welcome. Innovative tourism experiences, tourism-related storytelling through social media and marketing strategies involving the use of stories narratives are welcome topics.
We are looking for two types of papers: academic papers with strong academic support, and applied papers with empirical support.
Important Dates
- Submission deadline: 31 October, 2012
- Notification of decision: 31 December, 2012
More details are in the following website.
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