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So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them
–Burçak Ertimur, Mary C. Gilly [] []

Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
–Guda van Noort, Lotte M. Willemsen [] []

Return on Quality Improvements in Search Engine Marketing
–Nadia ÂÜÀòÉç¹ÙÍø Nabout, Bernd Skiera [] []

Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers
–Ralph Breuer, Malte Brettel [] []

The Impact of Online and Offline Information Sources on Automobile Choice Behavior
–Gauri Kulkarni, Brian T. Ratchford, P.K. Kannan [] []

Heterogeneity in the Effects of Online Persuasion
–Maurits Kaptein, Dean Eckles [] []

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