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TOC: Intl J Internet Mar Adv

Introduction

International Journal of Internet Marketing and Advertising, 7(3)

A branding model for web search engines
Lu Zhang, Bernard J. Jansen, Anna S. Mattila [] []

Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility
Sojung Kim, Sejung Marina Choi [] []

Beliefs, attitudes, and behaviours toward advertising on social media in the Middle East: a study of young consumers in Dubai, United Arab Emirates
Sara Kamal, Shu–Chuan Chu [] []

A two–path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang [] []


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