Achievement in Pricing
Introduction
The ÂÜÀòÉç¹ÙÍø Retailing and Pricing SIG gives its first Lifetime Achievement Award in Pricing to Dhruv Grewal
2012 Lifetime Achievement Award in Pricing
by
ÂÜÀòÉç¹ÙÍø Retail & Pricing SIG
We would like to announce the first Lifetime Achievement Award in Pricing to acknowledge outstanding contributions in the field of pricing for over the past 20 years. This year’s recipient for this award is Dhruv Grewal (Ph.D. Virginia Tech), the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.
Dr. Grewal is an innovative, and a productive scholar in pricing. His research output has placed him highly among marketing scholars and especially within those working in pricing. Dr. Grewal has published well over 100 papers, many of which have become classics. His work on behavioral pricing represents now more than 20 years of a programmatic scientific examination of pricing issues. The impact of this body of work extends not only to academic researchers, but also to managers, and public policy makers.
Dr. Grewal will be honored at the 2012 Summer ÂÜÀòÉç¹ÙÍø conference in Chicago during the Retail and Pricing SIG reception. Please join us at the SIG reception on August 18th .
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