Susan Douglas Award
Introduction
Bernardo Figueiredo and Julien Cayla have won the Susan P. Douglas Award for the Conference Best Paper on International Marketing at EMAC 2012
The Susan P. Douglas Award for the Conference Best Paper on International Marketing.
As a tribute to Susan P. Douglas who was one of the founding members of EMAC, a prominent player and champion within its history, and a long staying member and contributor to the academy’s development over the past decades, the Susan P. Douglas Award for the Conference Best Paper on International Marketing recognizes excellence in research in the field of international marketing.
The 2012 Susan P. Douglas Award for the Conference Best Paper on International Marketing was awarded to
BERNARDO FIGUEIREDO & JULIEN CAYLA
for the paper entitled
"The transnational mobility of global cosmopolitans: how multi-acculturation affects the national identities of circulating consumers".
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