TOC: Qual Mar Res
Introduction
Qualitative Market Research, 15(3)
What can phenomenology offer the consumer?: Marketing research as philosophical, method conceptual
–Tony Wilson [] []
Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realities
–Tendai Chikweche, Richard Fletcher [] []
A mixed-methods approach for designing market-driven packaging
–Lynn Metcalf, Jeffrey S. Hess, Jeffrey E. Danes, Jay Singh [] []
Not too many but also not too few: Exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
–Sebastian Uhrich, Michael Luck [] []
Satisfaction/dissatisfaction and choice tactic refinement for potatoes
–Mark MacPherson, Steven Dukeshire, Gefu Wang-Pruski, Vivek Varma [] []
Digital technologies are re-shaping our brains: What are the implications for society and the research industry?
–Sheila Keegan [] []
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