TOC: Mar Letters
Introduction
Marketing Letters, 23(2)
A reflection on analytical work in marketing: Three points of consensus
–Raphael Thomadsen, Robert Zeithammer, Ganesh Iyer, Dina Mayzlin, Yesim Orhun, Amit Pazgal, Devavrat Purohit, Ram Rao, Michael Riordan, Jiwoong Shin, Monic Sun & Miguel Villas-Boas [] []
Marketing and politics: Models, behavior, and policy implications
–Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman & Oleg Urminsky [] []
Behavioral models of managerial decision-making
–Avi Goldfarb, Teck-Hua Ho, Wilfred Amaldoss, Alexander L. Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao & Botao Yang [] []
Price discrimination in service industries
–Anja Lambrecht, Katja Seim, Naufel Vilcassim, Amar Cheema, Yuxin Chen, Gregory S. Crawford, Kartik Hosanagar, Raghuram Iyengar, Oded Koenigsberg, Robin Lee, Eugenio J. Miravete & Ozge Sahin [] []
Process and context in choice models
–Moshe Ben-Akiva, André Palma, Daniel McFadden, Maya ÂÜÀòÉç¹ÙÍø-Zeid, Pierre-André Chiappori, Matthieu Lapparent, Steven N. Durlauf, Mogens Fosgerau, Daisuke Fukuda, Stephane Hess, Charles Manski, Ariel Pakes, Nathalie Picard & Joan Walker [] []
The Hot–Cold Decision Triangle: A framework for healthier choices
–Haiyang Yang, Ziv Carmon, Barbara Kahn, Anup Malani, Janet Schwartz, Kevin Volpp & Brian Wansink [] []
Decision neuroscience and consumer decision making
–Carolyn Yoon, Richard Gonzalez, Antoine Bechara, Gregory S. Berns, Alain A. Dagher, Laurette Dubé, Scott A. Huettel, Joseph W. Kable, Israel Liberzon, Hilke Plassmann, Ale Smidts & Charles Spence [] []
Beyond nudges: Tools of a choice architecture
–Eric J. Johnson, Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Häubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink & Elke U. Weber [] []
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