TOC: J Mar Res
Introduction
Journal of Marketing Research, 49(3)
A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services
–Jaihak Chung, Vithala R. Rao [] []
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
–Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier [] []
All Things Considered? The Role of Choice Set Formation in Diversification
–Linda Court Salisbury, Fred M. Feinberg [] []
Base-Rate Information in Consumer Attributions of Product-Harm Crises
–Jing Lei, Niraj Dawar, Zeynep Gürhan-Canli [] []
Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms’ Profits
–Raphael Thomadsen [] [Google Scholar]
Suspicious Minds: Exploring Neural Processes During Exposure to Deceptive Advertising
–Adam W. Craig, Yuliya Komarova Loureiro, Stacy Wood, Jennifer M.C. Vendemia [] []
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
–Sanjay Sood, Kevin Lane Keller [] []
How Disgust Enhances the Effectiveness of Fear Appeals
–Andrea C. Morales, Eugenia C. Wu, Gavan J. Fitzsimons [] []
Does Online Community Participation Foster Risky Financial Behavior?
–Rui (Juliet) Zhu, Utpal M. Dholakia, Xinlei (Jack) Chen, René Algesheimer [] []
New Products: The Antidote to Private Label Growth?
–Katrijn Gielens [] []
Complexity Effects in Choice Experiment–Based Models
–Benedict G.C. Dellaert, Bas Donkers, Arthur Van Soest [] []
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