TOC: J Intl Mar
Introduction
Journal of International Marketing, 20(2)
Setting the Theoretical Foundations of Importing Research: Past Evaluation and Future Perspectives
–Bilge Aykol, Leonidas C Leonidou, and Athina Zeriti [] []
Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance
–Peter Gabrielsson, Mika Gabrielsson, and Tomi Seppälä [] []
Transaction Cost Economics in International Marketing: A Review and Suggestions for the Future
–Steven H Seggie [] []
The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness
–Aysegül Özsomer [] []
Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising
–Rick T Wilson and Daniel W Baack [] [Google Scholar]
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