TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 29(2
The role of consumer self-control in the consumption of virtue products
–Danit Ein-Gar, Jacob Goldenberg, Lilach Sagiv [] []
Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach
–Catarina Sismeiro, Natalie Mizik, Randolph E. Bucklin [] []
Measuring willingness to pay as a range, revisited: When should we care?
–Florian Dost, Robert Wilken [] []
Measurement of consumer preferences for bucket pricing plans with different service attributes
–Christian Schlereth, Bernd Skiera [] []
Effects of formal sales control systems: A combinatory perspective
–C. Fred Miao, Kenneth R. Evans [] []
Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
–Sonja Gensler, Peter Leeflang, Bernd Skiera [] []
The joint effects of choice assortment and regulatory focus on choice behavior
–Anirban Som, Yih Hwai Lee [] []
Offensive versus defensive marketing: What is the optimal spending allocation?
–Guiomar Martín-Herrán, Shaun McQuitty, Simon Pierre Sigué [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |