TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 29(2)
Tobacco Socialization and Anti-Tobacco Ad Effectiveness Among Children
–Slim Khalbous & Heifa Bouslama [] []
Efficacy of an HIV Testing Campaign’s Messages for African American Women
–Jennifer D. Uhrig, Kevin C. Davis, Jami Fraze, Joshua Goetz & Doug Rupert [] [Google Scholar]
Behavioral Change Communications on Malaria Prevention in Ghana
–Ernest Yaw Tweneboah-Koduah, Mahama Braimah & Priscilla Ntriwaa Otuo [] []
The Impact of Health-Care Service Guarantees on Consumer Decision-Making: An Experimental Investigation
–Pamela A. Kennett-Hensel, Kyeong Sam Min & Jeff W. Totten [] []
Converging Prescription Brand Shares as Evidence of Physician Learning
–Doug Walker [] []
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