ISMS Longtime Impact Award
Introduction
Gerard J. Tellis and Peter N Golder have won the INFORMS Society of Marketing Science 2012 Longtime Impact Award for their article in Marketing Science 23 (2)
Gerard J. Tellis and Peter N Golder won the 2012 Longtime Impact Award of the Society of Marketing Science for the most impactful article in Marketing Science in the last 10 years. The co-authored article was titled “Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle,” 23, 2, 2004.
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |