TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 24(2)
Defining the Product in Social Marketing: An Analysis of Published Research
–Rosemary Thackeray, Katrina N. Fulkerson & Brad L. Neiger [] []
A Study of Older Australians’ Volunteering and Quality of Life: Empirical Evidence and Policy Implications
–Mehdi Taghian, Clare D’Souza & Michael Polonsky [] []
The Role of Belief in Making a Difference in Enhancing Attachment to a Charity Sport Event
–Kevin Filo, Mark D. Groza & Sheranne Fairley [] []
Who Receives What? The Influence of the Donation Magnitude and Donation Recipient in Cause-Related Marketing
–Debbie Human & Nic S. Terblanche [] []
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