TOC: Intl J Market Res
Introduction
International Journal of Market Research, 54(3)
[Note that the issue published two weeks ago was actually 54(2) – ch]
Editorial
Viewpoint
Lies, damn lies and statlish?. Debrah Harding
Forum
Working in depth. Roy Langmaid
Main papers
Coverage error in internet surveys: can fixed phones fix it?.
Paula Vicente and Elizabeth Reis
Measuring brand choice in the older customer segment in Japan. Jaywant Singh, Francesca Dall’Olmo Riley, Chris Hand and Mari Maeda
Did you tell me the truth? The influence of online community on eWOM. Jun Yang, Enping (Shirley) Mai and Joseph Ben-Ur
The effects of source credibility and message variation on mail survey response behaviour
Stavros P. Kalafatis, Debra Riley, Markos H. Tsogas and Jimmy Clodine-Florent
Factors influencing consumer behaviour towards store brand: a meta-analysis Xiaojun Fan, Yi Qian and Pei Huang
Conference Notes
‘Shaping the future of research in marketing in emerging economies: looking ahead’, 12–14 January 2012, India. Plenary Session – ‘Contemporary challenges and future prospects of marketing research for earning a seat in decision maker and practitioner’s perspective’
Naresh Malhotra, Michael Etgar and Steve Burgess
Book Review
Philip Sheldrake – The Business of Influence
Alan Wilson
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